The company is Tesla http://www.teslamotors.com/ and its about the model s and our competition which is the BMW 7 series.
Pricing Strategy: Collect actual price information for your brand and the key competitor you have identified, and summarize that information in a table. If your product has a broad range of prices across channels, illustrate how prices vary for you and your competitor in a variety of channels. For example, 12 ounces of coca cola is available for $1.50 in the retail vending channel, for $4.50 at the movie theatre and for $ .25 at Costco when you buy a 24-pack.
Discuss the pricing strategy used by your firm relative to your chief competitor (i.e., skimming, bundling, prestige, etc).
How would you describe price elasticity in your market? What are the reasons for this level of price sensitivity among your brand’s target customers?